How to Drive Traffic to your Website [Blogging Guide]

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First Steps You Need To Know Before Starting Your Blog

Blogs aren’t just for telling your far flung family members about your recent trip anymore, they are used more and more as a way to drive highly targeted website visitors to your site with the intent of making a sale.

The reason blogs are becoming the mainstream for internet marketers is due in large part to the way search engines work, for that reason you need to have some basic understandings of the ins and outs of blogging, and that’s where this blogging guide can help.

I mentioned search engines and the way they work as the driving force behind the increasing popularity of blogs as a business website, here’s what I mean.

All search engines love to give their customers, anyone who uses that search engine to find things online, quality results.

Very often quality results and fresh content go hand in hand. For this reason the search engines love fresh content.

When you put up a ‘regular’ static website the content doesn’t change very often… if ever. With a blog, on the other hand, the content changes often which keeps that site fresh which keeps the search engines happy and they will reward the blog owner by giving them a higher page rank.

When your blog gets a high page rank you will get a lot of free, targeted traffic and that is the name of the game.

There is one thing that all online businesses have in common, they all need a constant supply of targeted visitors to their website.

Any tool or technique that can help a website owner get more traffic, especially for free, is a welcome addition.

The next thing you’ll want to keep in mind when starting your blog is that if you want to build a business around it you need to be willing to invest a little money.

You don’t want to stick with the free WordPress or Blogger platforms because you don’t actually own anything.

If you buy your own domain name (for around $10) and you have that domain hosted (around $10/month) you will actually own that little piece of internet real estate. You can do whatever you want with your domain, including sell it.

Buy a Domain Names – 3 Tips To Help You

There’s a belief that you can never really lose money if you invest (wisely) in real estate. As the saying goes “they’re never going to make more land”.

When it comes to the internet, having domain names is owning online real estate and that’s why despite all the free resources online you should buy domain names… as many as you can.

But, just like real estate, not all domain names are going to be equally valued, some will be worth more than others. To pick out a good domain name, which will enhance not only your business but how much you could sell the website for down the road, is something of a science.

There are a few elements you should consider when you buy your domain name:

1. The first thing you need to do is to identify the niche your new website will be in.

What product or service will you be promoting? Once you’ve figured that out you should do keyword research to find a list of great keywords that get a lot of searches every month. Those keywords should be the domain name.

For example, if my site was on dog grooming and I found a great keyword: dog grooming clippers. Than I would try to get a domain name something like: dog grooming clippers.com.

This is a great way to get a lot of traffic to your website for free. Why? Because you already know from your keyword research that the term dog grooming clippers gets a lot of monthly searches, so many of those searches will be sent right to your website since that is the domain name.

This one step can help you get a lot more targeted visitors for free.

2. There are a lot of places online where you can buy domain names. 

GoDaddy, Namecheap are two of the most common, and I’ve personally used Namecheap.

If you want to find more just visit some internet marketing forums and ask for opinions, or do a search. Domain names are inexpensive usually around $10 a year at the most. Many sites offer sales or multiple domain discounts.

3. There is a lot of conflicting opinions about how to choose your extension such as .com or .org

Some experts think that you need to use a .com, .net or .org. It seems that any of them work very well for our needs. You’ll have to find what works best for you, but you need to remember something: many people will say that customers will forget a long URL or a different extension, which is true, but how do you target the majority of your customers?

Personally I like to use more “exotic” extensions, like .club or .space (or .me for my personal blog). Why not? You’ll find out what sounds good for you.

If you aren’t handing out business cards and expecting them to type in the domain name than it’s not such a big issue. Most of the traffic you will get is either from searches or from online marketing and in all cases your website visitors just have to click on a link which is why I think having different extensions hasn’t had a negative impact on your business.

Take the time to establish your internet presence, don’t get fooled into thinking that going the ‘free’ route with a blog is the best way to go.

If you don’t buy domain names and rely solely on the free services you don’t actually own your fair share of internet real estate and you don’t present a professional image.

Now, just be willing to invest some time to learn new concepts, then put into practice what you’ve learned, and you’ll be amazed at how much money you can make online, and how much fun you can have making it. Good luck!

I suggest to have a look to this complete blogging guide.


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Christiane Agricola

Christiane Agricola 


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